The Isles of Scilly database is now 50,000 names strong – all qualified leads; people who have elected to receive information about the Isles of Scilly. (We started on zero 2.5 years ago!)
Joint promotions with Visit Cornwall, Duchy Nursery, Isles of Scilly Travel, Isles of Scilly Register Office, Exeter Airport and Tresco Island etc; plus competitions in magazines and our presence at events such as the Devon County Show have all contributed.
We keep in touch on a monthly basis with highly-informative e-mail newsletters, tempting our readers with offers and news stories linking back to our website.
Databases are very effective at building brand loyalty and reward; they also help us to better understand our market and audience, which in turns enables us to communicate more effectively with them in the most relevant way.