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Two new directors have been voted by members onto the board of the Islands' Partnership today at the Annual General Meeting: Luke Humphries, Deputy Land Steward, Duchy of Cornwall, and Sabine Schraudolph, Proprietor of the Isles of Scilly Country Guesthouse. The vacancies came about following the resignations of Chris Gregory and Alasdair Moore, both of whom have moved to pastures new.
They join existing directors Robert Francis, Rob Goldsmith, Jon May, Oriel Hicks, Euan Rodgers, John Peacock and Sarah Mason who, together, are responsible for the strategic direction of the Islands' Partnership. Only members of the IP can put their names forward to become Directors - and terms served are fixed at three years. Next year, there will be four vacancies on the board.
The AGM took place at the Church Hall, Church Road, where Robert Francis, Acting Chair, and Sarah Mason, Treasurer both gave their reports. Last year's minutes were also approved. The meeting was then opened up to the public - to be able to listen to a presentation delivered by Executive Director David Jackson about the IP's marketing and business plans for 2016, as well as attend and partake in the extensive Q&A session.
Next year, the Islands' Partnership will continue to promote the Isles of Scilly brand through PR, social media and marketing initiatives as well as work at improving our product offer and visitor experience on the islands. Marketing will be more tactical, punctuated through specific campaigns targeting specific audiences including empty nesters and pre-school families to help fill the shoulder season. This will be aided by a programme of events also timed to encourage visitors to come to Scilly at times when serviced accommodation is known to need a bit of a lift.
Product innovation will come in the form of a new on-island Pocket Guide, whilst we will also work to improve the visitor experience, for example through more Sunday trading and an improved food and drink offering. Improving transport links and reliability is also high on the agenda.
All the the reports are available to read here.
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