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The Islands' Partnership is delighted to announce the Scilly Business Week Programme 2019 which is taking place 18th – 22nd March.

The week-long series of workshops, presentations and networking events are all designed to help enhance the productivity, creativity and profitability of businesses operating across the islands. As usual, the business week will feature the Islands’ Partnership annual Tourism Forum with updates on business and island activity from the Islands’ Partnership, Cornwall & Isles of Scilly Local Enterprise Partnership, Council of the Isles of Scilly, Isles of Scilly Steamship Company, Tresco Island, Duchy of Cornwall and Creative Islands, as well as specific detailed workshops with guest speakers from award-winning businesses to seek solutions to extend Scilly’s season and set a new Scilly “Standard”.

The event is once again kindly sponsored by the Cornwall & Isles of Scilly Growth & Skills Hub who help businesses access the right support and training opportunities to work smarter, develop and grow. New for 2019 is a specific Business Support Market Place and networking lunch on Tuesday 19th, led by Chris Phillips, Senior Business Connector from the Growth Hub and Trish Peacock, Business Connector from the Skills Hub, bringing together providers of finance, business skills, specialist projects and training opportunities under one roof for Scilly’s businesses to access.

Hot topics this year include digital updates and tips for selling online and voice / social commerce; engaging with customers in the Instagram age (the social media for business in 2019); ensuring VAT registered businesses are ready for the introduction of digital tax returns, and website / SEO MOT workshops. There are also presentations and workshops on the future of the Smart Islands Partnership – including the Business Energy Efficiency Scheme and Go- EV (Electric Vehicles) Project – and how to improve Scilly’s public realm and the retail environment.

Derek Thomas MP completes the line up in the afternoon of Friday 22nd March with a surgery and discussion about Brexit and what the outcomes will mean for businesses on Scilly. There will then be a complimentary trip for all Scilly Business Week attendees who wish to visit the brand new Community Observatory on St. Martin’s which opens to the public on 1st April. This is one in a series of complimentary Locals’ Discovery Days that will be taking place in the early season.**

“Scilly Business Week is now well established on the Islands’ Partnership calendar. Indeed, five years on, we’ve introduced new elements to the programme to complement the workshops, including a Locals’ Discovery Day series, Market Place and Annual Tourism Forum to ensure it remains compelling and relevant to Scilly’s business community,” says David Jackson, Islands’ Partnership Executive Director. “We’re also delighted this year to welcome Derek Thomas MP and high calibre speakers – Jill Landeryou from one of Cornwall’s leading self-catering accommodation experts, Latitude50; Mightier Words’ Suzie Inman, handmade giftware retail guru Poppy Treffry; and Founder & CEO of the “What do you think” movement, Poppy Barnfield OBE - alongside a raft of industry experts in their field. We hope that business owners from across the islands will see the value of this year’s Scilly Business Week and sign up to lots of the workshops on offer.”

“The Islands’ Partnership have put together a really great programme for this year and we are delighted to be working with them again to make sure businesses on Scilly can make the most of the development opportunities out there,” adds Stu Anderson, Operations Director for Cornwall & Isles of Scilly Growth Hub & Skills Hub. “It’s a great fit with the work that we do at the Growth & Skills Hub, connecting business owners and entrepreneurs with the right support and training opportunities to help them work smarter and grow in a way that is right for them. This year the Skills Hub will also be promoting the Access to Training Fund, which is available to help businesses with travel costs to attend training on the mainland.”

Participants can book their places by calling the Islands’ Partnership office on 01720 620601 or emailing enquiries@islandspartnership.co.uk. All the sessions are free. (Priority for IP members if necessary.) The full programme can be viewed here: Business Week 2019 Programme FINAL.

** Other Locals’ “Discovery” outings include the Isles of Scilly Museum opening on Wednesday 13th March 2.30-4pm; Tresco Abbey Garden tour 11am – 12noon, Monday 1st April, and a St. Agnes Sea Safari for locals with St. Agnes Boating and the Isles of Scilly Wildlife Trust on Wednesday 3rd April 1pm – 3pm.
Leading mainland suppliers from across Cornwall, the West Country and beyond are beginning to arrive on St. Mary’s and are setting up their exhibition stands ahead of this year’s Supply Scilly event, which takes place Wednesday 27th and Thursday 28th February.  

The trade, hospitality and business services show, held to showcase mainland goods and services to businesses on Scilly looks set to be another success, with 23 suppliers attending and exhibiting at the show, which is once again hosted by Tregarthen’s Hotel.

With free entry for all, businesses on Scilly are encouraged to attend and take advantage of the great trade deals – and tastings – on offer. Exhibitors include many of the region’s leading catering suppliers and wholesalers who will be offering fantastic new product ranges and great services tailored to the Scillonian customer.

Supply Scilly has once again being organised by the Islands’ Partnership in collaboration with Tregarthen’s Hotel. David Jackson, Executive Director at the Islands’ Partnership says: “We’re delighted to be organising Supply Scilly again this year with the support of Tregarthen’s Hotel.  Like last year, the weather looks to be very settled and sunny as all the exhibitors arrive to set up. This pre-season event is a fantastic opportunity for businesses on Scilly to have dedicated access to many of the region’s leading suppliers. I’m sure that lots of good business will be done over the next two days.”

Exhibitors include an exciting range of food and drinks suppliers, catering specialists, IT and trade professionals, insurance brokers and business merchants. To see a full list of the exhibitors, go to the Supply Scilly website at www.supplyscilly.co.uk. For further information, just click on the links in the suppliers' list.  

Find Supply Scilly at Tregarthen’s Hotel, St Mary’s from 9.30am to 5pm on Wednesday 27th and Thursday 28th February from 9.30am to 4pm. 
The Islands’ Partnership (IP), the official Destination Management Organisation and business lead for the Isles of Scilly, has appointed Andrew Sells as its new independent non-Executive Chairman.

Andrew is currently Chairman of Natural England, the national body responsible for advising the Government on the natural environment – a position he is due to step down from later this month after five years in the role. He will then take up his new position at the Islands’ Partnership in February, serving an initial three year term.

Working alongside the Islands’ Partnership Board and Executive team, Andrew succeeds former Chairman James Berresford, who stepped down at the end of last year after a three year tenure. The incoming Chairman is tasked with helping to drive forward the growth of Scilly’s vital tourism industry and the wider economic prosperity of the islands.

Andrew brings a wealth of knowledge and expertise to the Islands’ Partnership having had a long and successful career in the world of business before moving on to a range of board and senior advisory positions in both the public and private sectors. He is also no stranger to Scilly, having been a regular visitor to the islands for the last 15 years.

“I am delighted to be given this opportunity to chair the Islands’ Partnership Board” says Andrew. “The Isles of Scilly hold a special place in the hearts of my family. All generations have been visiting this tranquil haven for many years and I regard it as a great privilege to be asked to help shape the future of the islands.”

“We are delighted to welcome Andrew to the Islands’ Partnership Board of Directors,” says Robert Francis, Chairman of the Council of the Isles of Scilly and Islands’ Partnership Vice Chair. “Indeed we are honoured that so soon after stepping down as Chairman of Natural England, he has decided to impart to us here on Scilly his immense knowledge and considerable experience in business and the natural environment. I am sure his strong, impartial leadership will be invaluable in enabling us to deliver on the ambitions set out in our Destination Management Plan and to secure a strong and sustainable economic future for the islands.

Mark Duddridge, Chair of the Cornwall and Isles of Scilly Local Enterprise Partnership adds: “This is fantastic news for the Islands’ Partnership and for Scilly at what is an important time for the region as we collectively set out a new Local Industrial Strategy to government. I look forward to working with Andrew and the Islands’ Partnership over the next three years to help support business and grow the islands’ economy.”
The Isles of Scilly has today launched its new flagship destination website, visitislesofscilly.com.

The new site, which features integrated online booking options, has been developed by the Islands’ Partnership, Scilly’s official Destination Management Organisation, with additional ERDF funding support from the Isles of Scilly’s Voucher Scheme programme.

The new booking functionality means many of Scilly’s accommodation businesses will be available to be booked online for the very first time – achieving a major objective of the investment.

David Jackson, Executive Director of the Islands’ Partnership says: “We’re really excited to be launching the new visitislesofscilly.com website after several months of development work alongside our technical partners, New Mind | tellUs. We’ve listened to our visitors, who have been asking for the ability to book online for some time and I’m delighted to say, this new site delivers that – and more.

“With tourism being the lifeblood of Scilly’s economy, we know just how important the website is to the islands and our businesses,” he continues. “It’s vital that the new visitislesofscilly.com not only builds on the really strong foundations we’ve developed over the past few years, but also helps to spearhead the continued recovery and growth of our visitor economy.”

The new site is expected to receive more than 700,000 visitors in its first year and will be at the forefront of Scilly’s refreshed brand and marketing push for 2019 as the archipelago’s tourism sector continues to revitalise and extends its season.

In addition to the new integrated accommodation booking options, the site contains a host of new features, including “MyScilly” trip planning tools, enhanced mapping and site-wide full screen imagery and video content.

John Peacock of St. Agnes Boating and Director of the Islands’ Partnership adds: “This new site is helping to trigger a real step-change on the islands. From our extensive visitor surveys over the past couple of years, we know that the majority of our visitors want to book online – and this new investment is a major step towards achieving this. The innovative ‘polling’ engine that sits behind the site means any number of businesses and booking systems are integrated with the new website – making it easier for both visitors and businesses to trade online for the first time.”

Richard Veal, Director of European Operations at New Mind | tellUs adds: “We are absolutely thrilled to have worked with the Visit Isles of Scilly team on their new website. The resulting website design is as beautiful as any destination website from around the world, and is therefore perfect for showcasing a location as iconic and visually stunning as Scilly. With inspiring content to complement the beautiful imagery, and some excellent functionality to assist the visitor in their holiday planning – including online booking for the first time – the new Isles of Scilly website will be considered a flagship project for New Mind | tellUs, and one of which both parties can be rightfully proud.”

Further additions and developments are planned for the new site over the coming weeks coinciding with the launch of the official 2019 Isles of Scilly Visitor Guide, which will also showcase the same refreshed branding and stunning new photography of the islands.
Two internationally-acclaimed artists – Luke Jerram and Gordon Young – have been appointed by Creative Islands, the Arts Council funded project for the Isles of Scilly led by the Islands’ Partnership, to take up week-long residencies this November with a view to develop proposals for permanent artworks on the islands. They will each visit in early November, Luke staying on St. Martin’s and Gordon staying on St. Mary’s. They will use their time to familiarise themselves with the islands and engage with residents, visitors and Scilly’s local artists through community workshops, lectures, and activities at the Five Islands School.

Luke Jerram’s artistic practice involves the creation of sculptures, installations and live arts projects. Living in the UK but working internationally for more than 20 years, he has created a number of extraordinary art projects which have excited and inspired people around the globe. Luke has a particular interest in science and astronomy, and creating artworks which invite people to engage directly with the work. One of his current projects is Museum of the Moon, an internally lit sculpture seven metres in diameter which features 120dpi detailed NASA imagery of the lunar surface. Experienced by more than 2.5 million people worldwide, the artwork has recently toured India with the British Council, been presented at the Commonwealth Games in Australia and exhibited in Aarhus, Denmark for the European Capital of Culture.

Whilst visiting Scilly, Luke will be working with the COSMOS astronomy group on St. Martin’s to research and develop a proposal for a permanent commission which reflects this unique aspect of the Isles of Scilly.

Gordon Young is one of the UK’s leading artists in the field of public art. His work often features typography, and reflects his interest in stories, significant tales, poetry and collective memories. He has created projects as diverse as a series of sculptural climbing walls in Blackpool, a forest of typographic trees in Crawley, a Wall of Wishes in a Bristol school, and a cursing stone in Carlisle. His most ambitious work to date is the Comedy Carpet, a 2,200 square metre paving installation by Blackpool Tower featuring jokes and punchlines from comedians who have performed in Blackpool over the decades. Gordon has a collaborative approach to his projects and over the years has enjoyed working with architects, engineers, foresters, cyclists, librarians, climbers, ornithologists and code-breakers.

Gordon Young will be visiting Scilly to consider some imaginative ways of exploring and interpreting Scilly’s rich heritage, using the Isles of Scilly Museum and its many collections as part of his research.

Both Luke and Gordon were selected after a tender process that attracted a number of applications for residencies to help the Isles of Scilly develop its cultural offer. Whilst Luke and Gordon will focus on Scilly’s dark skies and rich cultural heritage, a third artist will also be appointed who will focus on the more digital art form and our smart energy practices on the Isles of Scilly.

“We’re thrilled that such eminent artists as Luke and Gordon responded to our tender process and feel inspired to learn more about the Isles of Scilly and our artistic community, as well as come up with proposals for permanent installations,” says David Jackson, Executive Director, Islands’ Partnership. “Our Creative Islands project is delivering tremendous opportunities for Scilly to help realise its ambition to become a destination of choice for artists, writers and innovative folk. We hope that all our artists’ residencies will inspire a new audience to visit the Isles of Scilly.”

The Islands’ Partnership is delighted to announce that the Isles of Scilly Tourist Information Centre (TIC) is amongst three island businesses shortlisted for this year’s Cornwall Tourism Awards.

The other two finalists are Hell Bay Hotel – in the Small/Boutique Hotel of the Year category (for an unprecedented fifth consecutive year) and Karma St. Martin’s, once again in the Dog Friendly Business of the Year category.

The finalists will be honoured with either a Gold, Silver or Bronze gong at this year’s ceremony taking place at Truro Cathedral in Cornwall on Thursday 1st November.

In addition, Karma St. Martin’s, Longstone Café and The Nook (Seriously Scilly) on Bryher were all Highly Commended in this year’s selection process in the Small/Boutique Hotel of the Year, Café & Tearoom and Self-Catering accommodation categories, respectively.

Hell Bay Hotel has been a finalist in the Small Hotel of the Year category for the last five years, scooping Gold in the last four years and going on to represent Scilly at both the regional South West Tourism Awards and nationally at the VisitEngland Awards. Karma is also a previous Cornwall Tourism Award finalist.

The TIC on Scilly was Highly Commended two years ago when it last entered the Awards. Since then, the TIC has worked hard to improve its customer service offering – in particular, creating an active Facebook page, moving its access statement and accessibility updates online, and increasing and improving the retail and visual displays inside. The TIC has also enjoyed a strong partnership with the Isles of Scilly Wildlife Trust for the last two years, since Council funding was withdrawn in 2016.

Fewer island businesses opted to take part in the Awards scheme this year than in the previous two or three years, but those businesses who did all benefit from having their bids scrutinised and benchmarked against Cornwall’s best. They will also receive a judge’s report and recommendations as part of the evaluation process, which is designed to help them find ways to continually improve and innovate.

“We’re delighted for all the businesses on Scilly who have been named finalists and who have been Highly Commended at this year’s awards - and especially to see both Hell Bay and Karma back in the frame this year,” says David Jackson, Executive Director, Islands’ Partnership. “Every year, the judging gets tougher as visitors’ expectations increase, so it is great to see that Scilly remains competitive with the rest of Cornwall. We are particularly pleased to see that the efforts made by the Tourist Information Centre team to improve even further since it was Highly Commended two years ago have been recognised. The TIC, and the whole team behind it, are a true asset to these islands. We wish all our finalists the very best of luck on the 1st November,” he adds.

Robin Barker, Director of Services for Tourism who runs the awards programme comments: “This year’s awards saw records broken yet again – with 189 entries in the Cornwall awards and 651 across the South West. The Isles of Scilly have performed well with three finalists and three Highly Commended businesses. Our judges always look for evidence not just of the ‘good’ but of the ‘excellent’, hence to be a finalist is a very significant achievement indeed, particularly in England’s top rated destination.”

Successful businesses in the Cornwall Awards will be fast tracked into the South West Tourism Excellence Awards in February 2019 and possibly invited to represent Cornwall and the Isles of Scilly in the 2018/2019 National VisitEngland Awards.

All the finalists can be viewed on the Cornwall Tourism Awards website.
Tickets are now on sale for the Walk Scilly Long Weekend which runs from 11th to 15th October across all five inhabited islands, and three uninhabited islands – Nornour, Teän and Samson. This year, the Walk Scilly Long Weekend features 24 guided walks, kicked off by a gentle welcome walk with resident ornithologist and naturalist Will Wagstaff and a fun welcome party on St. Mary’s. There’ll be shoreline forage and a hedgerow harvest walks, both offering tastings of your rich pickings, and a chance to turn bat detective on an evening walk using your very own bat detector kit. New for this year are some sensory and creative walks in collaboration with the Isles of Scilly Wildlife Trust – including sound walks with sound artist Laura Denning, immersive flower walks with leading botanical artist Bee Watson and an extraordinary coastal walk with sand artist, Tony Plant. Elsewhere, enjoy walks with islanders keen to share their life’s experiences of living on a remote archipelago in the Atlantic Ocean, explore St. Agnes Top to Toe, gaze up for a dark skies walk on St. Martin’s and a military history walk around the Garrison on St. Mary’s. Enjoy too, the rare opportunity to explore the uninhabited islands of Teän and Nornour with archaeologist Dr. Katharine Sawyer, taking in sites from Bronze Age burial chambers and an early medieval chapel and cemetery to houses from the 17th and 18th centuries on Teän, and a fascinating pre-historic settlement and Romano-British shrine on Nornour. And when you need to take the weight off your feet, step onboard MV Sapphire with skipper and wildlife photographer Joe Pender and birder and environment academic Dr. Rob Lambert (plus Bella the boat dog) for a marine meander around the archipelago in search of seabirds, wading birds, sea ducks, divers, grey seals and dolphins. David Jackson, Executive Director of the Islands' Partnership (Visit Isles of Scilly), says: “Autumn is a glorious time of year to visit Scilly. The wildlife is spectacular, with resident and migrating birds to spot, seal pups to catch sight of, and Scilly bees and bats to seek out. The hedgerows and shorelines are fantastic for foraging, too. We’re also delighted to add a creative element to this year’s programme, designed to enhance how walkers appreciate Scilly’s stunning natural environment. All in all, our Walk Scilly Long Weekend is a fantastic opportunity for visitors to truly explore this special season on Scilly.” Isles of Scilly Travel is offering a 10% discount on travel to the islands for Walk Scilly Weekend... (by using the WLK18 code when booking). For more information about the walks and how to book, go to www.visitislesofscilly.com/walkscilly.
Taste of Scilly, the annual food festival organised by the Islands' Partnership, returns in September with a month-long celebration of the very best in local food, drink and produce from across the five inhabited islands. This year’s event will, in particular, showcase our islands’ outstanding seafood offering alongside other island-grown delights. The Taste of Scilly programme for 2018 is packed with events sharing the unique low-food miles, slow-food culture of the famously unspoilt archipelago. There’s a fresh foodie experience to savour every day, many from award-winning producers - from lobster feasts and surf and turf beach barbecues to pop-up crab shack evenings, paella nights, chowder chowdowns, Scillonian taster menus and wine pairing dining experiences. New for this year is a one-off Island Hopping Supper Safari where diners enjoy evening aperitifs, starter, main course and pudding at idyllic locations on different islands whilst chaperoned across the archipelago island to island on a private boat charter. This unique event takes places on the evening of Wednesday 12th September and is limited to just 12 people, so make sure you book early if you don’t want to miss out. (NB - Further date added Saturday 15th - both sold out.) The evening programme will be supplemented with working family-farm tours and tastings across St. Mary’s, Bryher, St. Agnes and St. Martin’s; gin tastings from Westward Farm and the launch of foodie book “An Island’s Food Mile” on St. Agnes; workshops with Bryher-based Island Fish on how to pick your crab and lobster; a “day in the life of” a lobster fisherman talks on St. Mary’s and afternoons learning how to crimp your own pasties.   On Sunday 9th September, there will be a special Taste in the Park Scillonian produce market on St. Mary's featuring many of the islands' local producers and live entertainment throughout the day. Also across that weekend, the Seven Stones Inn on St. Martin's will host its annual Beer, Cider, Gin and Rum Festival showcasing drinks produced across the islands with a Taste of Scilly menu to match. And on the 10th September, visitors can indulge in the extraordinary Low Tide experience.  For two to three hours only, visitors roll up their trouser legs to reach a sandbank between Tresco & Bryher for this ultra mini-food festival that serves up bowls of locally harvested garlic mussels, seafood paella dished directly from a beached fishing boat, Tresco salt beef and Scilly mackerel baps washed down with fabulous gin cocktails and prosecco whilst being serenaded with live music – an experience not to be missed! Throughout the islands, there’ll be lots of special Taste of Scilly offers and stories to be shared amongst all our passionate local producers, be they bakers, brewers, chefs, farmers, fishermen or fantastic foodie producers. There’ll also be wine tastings at Scilly’s two vineyards, and tours of micro-brewery Ales of Scilly. David Jackson, Executive Director of the Islands' Partnership (Visit Isles of Scilly), says: “We’re delighted to be hosting our third Taste of Scilly festival this September. For an archipelago so small, Scilly boasts an extraordinary array of award-winning producers and foodie entrepreneurs; you’re never far from fresh produce and refreshment on the islands - from freshly-caught seafood, farm-grown vegetables, island-reared duck and beef, homemade ice cream and fudge, and the islands’ own wine and beer.  Taste of Scilly is a fantastic celebration of all the good things that are produced, reared and prepared here on our tiny islands, as well as our most distinctive eateries.” For the full Taste of Scilly programme and more details, go to www.visitislesofscilly.com/tasteofscilly.
Evaluation of Walk Scilly 2018 has revealed that the total economic value of the festival, which took place 4th – 14th April, was more than £218,000 with more than £50,000 directly attributable to Walk Scilly.

This year was Walk Scilly's biggest ever, featuring 40 walks over the 11 days, and 9 islands. 315 walkers (including some children) took part, compared with 200 last year, and 725 tickets were sold (compared with 641 last year).

"Despite the cold and windy weather playing its part during this year's programme, which led to a couple of walks having to be cancelled, we believe the increase in sales and walkers was in part due to the extended programme which enabled visitors across two weeks of bookings to take part," says Carolyn Garman of the Islands' Partnership. "The walking festival also fell within the Easter holidays, enabling us to create a very versatile and varied programmme."

The evaluation of Walk Scilly has been carried out using the feedback forms that were completed during the festival as well as using statistics from the 2016 Economic Impact of Tourism study.

Read the Walk Scilly 2018 Evaluation Report in full.
The Isles of Scilly’s latest Visitor Survey has revealed a growing demand for short breaks, particularly amongst first-time visitors to the islands and particularly during the shoulder seasons (March, April, May, September and October).

Last year, 24% of all visitors to Scilly were first timers, 40% of whom stayed for between 2 and 4 nights. These short stay visitors said that they were flexible in terms of their preferred day of arrival, although the largest proportion actually arrived on the islands either on a Monday or Friday. The 2017 Visitor Survey also suggested a desire amongst these first-time short-break visitors to self-cater. This is despite only 17% of short breaks being accommodated within the self-catering sector, according to the statistics collected.

The 2017 survey was the most comprehensive yet, attracting 2,786 responses, an increase of 17% over 2016 (and 92% of which were completed online). 93% of respondents were staying visitors. The annual visitor surveys, which have been conducted by the Islands’ Partnership for the last four years, enable valuable data to be gathered which is now providing a useful insight into specific trends. These in turn, help the IP to shape the islands’ product development to enhance and grow the visitor economy.

Another trend that the visitor survey continues to witness is a significant and growing desire amongst visitors to be able to book online. 50% of respondents would have preferred to do so had the option been available. This compares with the 27% of respondents who actually did book online. The survey also found that 65% of respondents use social media and, of those, 89% were regular users of Facebook, up 2% since the last survey. The biggest percentage increase was however in the use of Instagram, which rose 8% to 21% in just 12 months.

In terms of how visitors found the information they were looking for, an impressive 75% of first-time visitors used visitislesoscilly.com to plan their trip. Overall, visitislesofscilly.com was considered to be the most useful source of information for all visitors (34%), followed by the printed Isles of Scilly Guide (20%) and the Isles of Scilly Travel website (18%).

The survey saw no significant change in the reasons that motivate visitors to come to Scilly. The islands’ natural beauty, the general atmosphere and sense of welcome all scored highest again in visitor satisfaction ratings, whilst the features and activities on the islands which visitors considered of highest importance to them were walking, rest & relaxation, island-hopping, the beaches, local food & drink and wildlife. Indeed, 68% of visitors said nature and wildlife events would encourage them to visit the islands (a new event category added in the 2017 survey), closely followed by food and drink festivals (63%) and walking festivals (53%) – all reinforcing the recommendations within Scilly’s Destination Management Plan for these attributes and experiences to play through more strongly in the destination brand. The lack of evening entertainment and the lack of choice and value of the local food and drink offer once again were both named as areas for improvement, however.

“The 2017 survey was in many ways the most revealing yet and demonstrates that Scilly is no different than other UK destinations in terms of the growing trend for shorter breaks and the ability to book them, and indeed most holidays, online,” says Islands’ Partnership Executive Director, David Jackson. “There’s growing evidence that our new, younger visitors as well as our traditional core market are increasingly wanting to book their stays online as they can do elsewhere. Our current digital project which will see our Visit Isles of Scilly website – visitislesofscilly.com - revamped and upgraded with online book-ability options by the end of this year will significantly help to address this imbalance,” he notes. “The performance of our website is already strong, but we know it will be even more valuable to users, and our members, in reaching out to new markets and attracting even more new visitors to the islands.”

David also suggests an opportunity amongst self-catering accommodation providers to look at the short break market for shoulder season offers. “The survey definitely suggests that those self-catering providers who are not getting whole-week bookings in early and late season should consider splitting their weeks into two and offering short breaks,” he comments. “We are already working on a programme to extend the season, both for later this year but particularly for spring 2019 that will work hand-in-hand to enhance Scilly’s short-break, shoulder-season proposition.”

The comprehensive Visitor Survey 2017 is available to view on the Islands’ Partnership website (Members’ area, Industry Reports, Surveys). Or feel free to call in to the IP office to browse a copy.

The 2018 Visitor Survey is also now available online for this year’s visitors to the islands.

The 2017 Visitor Survey was conducted by the Islands’ Partnership in association with The South West Research Company.

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