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Guidelines about the new Visit Isles of Scilly brand are now available for IP members to peruse. The document contains information about our overall brand "essence", the hook on which we hand all marketing communications, our brand values and how we want our visitors to feel when they come to Scilly. The document also looks at our new logo, and explains its colour and design. It also contains the "shared story" which first appeared in the Blue Sail Report. This is our template for all our communications; our starting point on how we communicate as one voice. Finally, there are some practical tips about using photography and a writer's guide. The Brand Guidelines can be found in the members' section, or email us and request a copy.