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The Islands' Partnership is celebrating a second consecutive year of increased visitor numbers to the islands. David Jackson, Executive Director of the Islands’ Partnership says that the 9% increase in visitors coming to Scilly in 2015 is a strong indication of the recovering visitor market, especially building on the 6% increase in 2014. However, he warns against complacency with Scilly still needing to “up its game” in order to compete with other destinations, particularly amongst new visitors to the islands.

“The work undertaken by the Islands’ Partnership, which is wholly supported by annual membership from Scilly (and Scilly-related) businesses, is clearly bearing fruit,” says David. “The team has worked hard to deliver a highly desirable brochure, coming into its third year, and our new award-winning website, visitislesofscilly.com which continues to perform strongly. This year to date, visitislessfscilly.com has enjoyed a 28% increase in traffic – with more than 540,000 visits.  Of note are the July figures when the website recorded its highest traffic in one month – 76,105 visits in total,” he continues. “The website is at the core of our marketing activities, generating excitement to visit the islands as well as many bookings,” says David. “Our email marketing, the competitions, the events, the tourism awards, the social media, the press trips and PR activity are all geared to drive website traffic.”  

“Although Scilly is clearly benefiting from our work, it’s essential that we do not become complacent,” warns David. “There is still much to be done to ensure that Scilly is an attractive destination for new visitors. In this respect, we will continue to improve the on-island visitor experience, transport links and length of season through the development of new products and joint initiatives with our partners. Next season, for example, we will introduce a much-needed on-island pocket map and guide to Scilly, whilst our new events programme is designed to attract visitors at times when traditionally, we have experienced dips in numbers.  Our cruise ship offering – vital in encouraging first time Scilly visitors to return for a longer break – will also be enhanced further.”

The Islands’ Partnership will also continue to provide mentoring, training and business development support to our members – a valued element to our membership, as The Dairy Café owner, Yve Peck explains: “As a newcomer to Scilly, I have been grateful for the support I've received from IP and have benefitted enormously from the excellent business advice and training they provide,” she says. “My membership fee constitutes good value. The IP’s marketing efforts raise the profile of the islands as a whole, and this has definitely had a positive impact on local businesses, including my own.”

Nick Christopher Smith from Westwinds Car Park at Land’s End is also grateful for the membership support, recently tweeting: “A massive thank you for all the work and support we’ve had in our first year. We look forward to being an IP member in 2016. #Success!”

Zoe Julian from Scilly Flowers on St. Martin’s concurs: “IP’s coordinated and professional approach to marketing the islands has really raised the profile of Scilly. We’re not a front-line tourism business, but we’ve enjoyed increased footfall to our farm. Anecdotally, it seems there are more visitors who are enjoying discovering the islands for the first time, too. Even though the majority of our customers have not visited Scilly (yet!), it is really important to our business that the Islands are marketed effectively so that the Isles of Scilly brand is associated with a positive image,” she says. “With such a small business population, and every one of them reliant on tourism, directly or indirectly, I think it is crucial that businesses support the Islands’ Partnership through membership so that it can continue its good work.”   

“Obviously it is great to hear from members who believe we provide value for money in terms of the membership fees and marketing opportunities, but it is not something we take for granted,” says David. “We know we have to continue to work hard to earn the trust of businesses across all the islands. We hope that, at this time of membership renewal, more businesses will join the cause and really get to know and appreciate the work that we do on everyone’s behalf.”

Upcoming Events

  • Tue
    12
    Jan
    2016
    All dayIP office

    There will be no formal training for Facebook, Instagram and Twitter this year; instead if you want some top tips and ideas on how to get started or progress with social media, come and see Amy, Sam or Carolyn at the Islands' Partnership office. We don't know everything, but we'll do our best to answer your questions (and if we can't we'll endeavour to find out the answers for you!)

  • Tue
    26
    Jan
    2016
    10.15am - 12.15pmSteamship House
  • Tue
    26
    Jan
    2016
    Wed
    27
    Jan
    2016
    All dayLife Long Learning (next to Sports Hall)

    Design and build your own Wordpress website, with maximised SEO capability and essential plug ins. This training is being delivered by an external supplier and, depending on numbers, will cost in the region of £120 and £150 per person. A non-refundable £30 deposit will be required at the time of booking. We also recommend those attending to also turn up to the "writing for websites" training session on Thursday 3rd December. This is complimentary for IP members and complementary to J January's course (!).

  • Wed
    24
    Feb
    2016
    Thu
    25
    Feb
    2016
    Town Hall, St. Mary's

    Sarah Taylor is the IP contact for this event.simply scilly logo 2015

  • Fri
    04
    Mar
    2016
    Sun
    06
    Mar
    2016
    All dayAcross Scilly

    A pre-season clean and tidy up and beach cleans across the islands

    The date has been been changed this year to coincide with "Clean for the Queen" campaign, being coordinated by Keep Britain Tidy in honour of the Queen's 90th birthday. (It was originally arranged for the weekend before Easter)

  • Mon
    07
    Mar
    2016
    Fri
    11
    Mar
    2016
    Porthmellon Enterprise Centre

  • Sat
    09
    Apr
    2016
    Fri
    15
    Apr
    2016
    All dayAcross the Islands

    A feast of walks across Scilly, and evening entertainment, to kick start the season. Now in its 11th year.

  • Thu
    14
    Apr
    2016
    10.15am - 12.15pmSteamship House
  • Sun
    01
    May
    2016
    Tue
    31
    May
    2016
    Across Scilly

    A month-long celebration of arts and culture on the Isles of Scilly

  • Mon
    09
    May
    2016
  • Wed
    11
    May
    2016
    10am - 4pmEden Project, Cornwall

    David, Carolyn and Amy will be there representing the IP and building relationships with potential suppliers and partners to businesses on Scilly

  • Thu
    12
    May
    2016
    7:00 pmSt Mellion
  • Mon
    16
    May
    2016
    7:30 pmPorthmellon Enterprise Centre, St Mary's
  • Tue
    17
    May
    2016
    11am-6pmWeslyan Chapel - TBC
  • Tue
    17
    May
    2016
    Thu
    19
    May
    2016
    From 5.30pmAll islands

    BRYHER Community Centre 5.30pm Tues 17th
    ST AGNES Island Hall 8pm Tues 17th
    TRESCO Community Centre 5.30pm Thurs 19th
    ST MARTIN'S Reading Room, Community Centre Thurs 19th

  • Wed
    18
    May
    2016
    6pm - 8pmSt Mary's - Steamship House
  • Tue
    24
    May
    2016
    10am - 4pmIP Office

    Come by and have a chat about how you can improve your business listing / advertising on the Visit Isles of Scilly website and make good use of the new live search by availability.

  • Thu
    26
    May
    2016
    10am - 4pmIP office

    Come by and have a chat about how you can improve your business listing / advertising on the Visit Isles of Scilly website and make good use of the new live search by availability.

  • Sat
    18
    Jun
    2016

    100 teams of two swim and run across all the islands in one day.... a world cup qualifier!

  • Thu
    28
    Jul
    2016
    10am-12noonIP office - Steamship boardroom
  • Fri
    26
    Aug
    2016
    Mon
    29
    Aug
    2016
    St Mary's

    Scilly's inaugural maritime jamboree - tall ships, sailing regatta, music and laughter and more!

  • Thu
    01
    Sep
    2016
    Fri
    30
    Sep
    2016
  • Fri
    30
    Sep
    2016
    10am - 12 noonMincarlo Guesthouse
  • Wed
    12
    Oct
    2016
    10am - 3pmLifelong Learning Centre, St Mary's

    A day's event hosted by Cornwall & Isles of Scilly Growth Hub. For all businesses - start-ups, young businesses looking to grow and large businesses seeking to expand.  Meet the professionals who can give you expert advice and help source financial aid. Not to be missed - it's free and lunch is included.

  • Wed
    12
    Oct
    2016
    6pm - 8pmSteamship House
  • Thu
    13
    Oct
    2016
    Mon
    17
    Oct
    2016
    Across the islands
  • Thu
    13
    Oct
    2016
    11.00am - 1.00pmChurch Hall, St. Mary's TBC
  • Thu
    08
    Dec
    2016
    10am - 12 noonLifelong Learning Centre, St Mary's
  • Fri
    23
    Dec
    2016
    5pm - 7pm TBCHugh Town
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