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The Isles of Scilly has today launched its new flagship destination website, visitislesofscilly.com.

The new site, which features integrated online booking options, has been developed by the Islands’ Partnership, Scilly’s official Destination Management Organisation, with additional ERDF funding support from the Isles of Scilly’s Voucher Scheme programme.

The new booking functionality means many of Scilly’s accommodation businesses will be available to be booked online for the very first time – achieving a major objective of the investment.

David Jackson, Executive Director of the Islands’ Partnership says: “We’re really excited to be launching the new visitislesofscilly.com website after several months of development work alongside our technical partners, New Mind | tellUs. We’ve listened to our visitors, who have been asking for the ability to book online for some time and I’m delighted to say, this new site delivers that – and more.

“With tourism being the lifeblood of Scilly’s economy, we know just how important the website is to the islands and our businesses,” he continues. “It’s vital that the new visitislesofscilly.com not only builds on the really strong foundations we’ve developed over the past few years, but also helps to spearhead the continued recovery and growth of our visitor economy.”

The new site is expected to receive more than 700,000 visitors in its first year and will be at the forefront of Scilly’s refreshed brand and marketing push for 2019 as the archipelago’s tourism sector continues to revitalise and extends its season.

In addition to the new integrated accommodation booking options, the site contains a host of new features, including “MyScilly” trip planning tools, enhanced mapping and site-wide full screen imagery and video content.

John Peacock of St. Agnes Boating and Director of the Islands’ Partnership adds: “This new site is helping to trigger a real step-change on the islands. From our extensive visitor surveys over the past couple of years, we know that the majority of our visitors want to book online – and this new investment is a major step towards achieving this. The innovative ‘polling’ engine that sits behind the site means any number of businesses and booking systems are integrated with the new website – making it easier for both visitors and businesses to trade online for the first time.”

Richard Veal, Director of European Operations at New Mind | tellUs adds: “We are absolutely thrilled to have worked with the Visit Isles of Scilly team on their new website. The resulting website design is as beautiful as any destination website from around the world, and is therefore perfect for showcasing a location as iconic and visually stunning as Scilly. With inspiring content to complement the beautiful imagery, and some excellent functionality to assist the visitor in their holiday planning – including online booking for the first time – the new Isles of Scilly website will be considered a flagship project for New Mind | tellUs, and one of which both parties can be rightfully proud.”

Further additions and developments are planned for the new site over the coming weeks coinciding with the launch of the official 2019 Isles of Scilly Visitor Guide, which will also showcase the same refreshed branding and stunning new photography of the islands.

Upcoming Events

  • Tue
    22
    Oct
    2013
    9.30am-11.30pmChurch Hall, Church Street

    This will be first AGM since the IP was formed last year.  Wolf Rock, the Islands’ marketing consultants will also make a presentation of their approach to marketing the islands. The board will report on activities for the past year including the usual matters of finance and governance.  It will also be the first opportunity for members to elect their own representatives to the Board of Directors, with four of the current Directors retiring from office.  

  • Thu
    24
    Oct
    2013
    8pm - 9pmIn your own home!

    FREE and open to all: Claire Jarrett is well-known for her real-time, online seminars or "webinars". This one is designed to help small businesses learn how to set up a marketing campaign on Facebook, even if you are new to it, and how to how to build a fan base.  You'll need to register in advance on www.clairejarrett.com/facebookwebinar. There may be a bit of a hard sell for services at the end - because she offers the webinar for free - but you can just log out at that stage!  

  • Thu
    07
    Nov
    2013
    8:00 pmHeadland Hotel, Newquay

    The IP supported nine Scillonian businesses in their applications to the Cornwall Tourism Awards. Four made it to the finals - Hell Bay Hotel (Small Hotel of the Year), Juliet’s Garden Restaurant (Café and tearoom of the Year), The New Inn Tresco (Pub of the Year), and St Martin’s Dive School (Tourism Activity, Sport & Experience of the Year) - and we'll be wishing them lots of luck this evening when the overall winners are announced.

  • Thu
    14
    Nov
    2013
    10.00-13.00IP Office

    Strategy meeting

  • Thu
    21
    Nov
    2013
    11.30am-1.30pmTregarthen's Hotel, St Mary's

    Meeting and lunch for IP members to learn more about Get Set For Growth, a new initiative to help small businesses with finance, and marketing & sales.

  • Mon
    25
    Nov
    2013
    2.00-3.30pmIP Office

    Meeting to discuss Walk Scilly and the creation of more events to boost tourism calendar.  Any member wanting to be involved should contact the IP office.

  • Thu
    28
    Nov
    2013
    10.30am -12.30pmLife Long Learning Centre, Carn Gwaval

    Short practical training session to get you started on Twitter: creating an account, understanding how it works, using it as an effective marketing tool…

  • Wed
    11
    Dec
    2013
    10.30am - 2.00pmTregarthen's Hotel, St Mary's

    Informal gathering and networking opportunity for IP members.  Listen to short, informative presentations and business advice from invited guest speakers, including Robin Barker for Services for Tourism which managed the recent Cornwall Tourism Awards. 

  • Thu
    12
    Dec
    2013
    10.00 - 1.00pmIP Office

    Strategy Meeting

  • Mon
    23
    Dec
    2013
    12pm-3pmIP Office, Hugh Town

    Come and collect your copy of the Visit Isles of Scilly 2014 brochure, and chat with the IP directors and staff about the new look and branding.  We'll have a glass of wine and a mince pie waiting for you, too!

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