Latest News

The Isles of Scilly’s latest official Visitor Survey (2018) has revealed a growing trend for short breaks to the islands, particularly in the shoulder months and by first-time visitors, whilst overall, 2018 saw an increase in first-time visitors, up 3% on the previous year. The results also highlighted that there continues to be a strong interest in visiting outside of the main season, with 68% that would consider visiting the islands between November and March.

The survey also found that, for the third year running, two thirds of visitors to the islands were aged 45+, including in 2018, a higher proportion of those in the 65+ bracket – a reflection of the ageing national population and increased holiday taking amongst the ‘empty nester’ and retired segments.

The Annual Visitor Survey has been conducted by the Islands’ Partnership for the last five years, enabling vital data to be gathered and providing invaluable visitor insight. These in turn, help the IP to shape the islands’ tourism plans by responding to visitor feedback and, ultimately, help to grow the visitor economy. Last year’s survey - the most comprehensive yet - attracted 2,310 responses.

Other findings highlight visitors’ growing desire to be able to book online. 50% of respondents would have preferred to do so had the option been available. This compares with the 28% of respondents who actually did book online. 72% of respondents suggested that online availability was very important, whilst 63% said a good website was also important. The survey also found that 65% of respondents use social media and, of those, 85% were regular users of Facebook. For the first time this year, respondents were more in tune with Instagram (25%) than they were with Twitter (23%).

In terms of how visitors found the information they were looking for, the visitislesofscilly.com website was by far the most popular source - used by 64% of staying visitors and an impressive 76% of first time visitors when planning and booking their visit to the Islands. In terms of what information sources respondents found most useful, the visitislesofscilly.com website was again the most popular, while a record proportion of visitors (21%) rated the Visit Isles of Scilly Guide (brochure) as the most useful.

Once again, the survey saw no significant change in the reasons that motivate visitors to come to Scilly. The islands’ natural beauty, the general atmosphere and sense of welcome all scored highest again in visitor satisfaction ratings, whilst the features and activities on the islands which visitors considered of highest importance to them were walking, rest & relaxation, island-hopping, the beaches, local food & drink and wildlife.

This appreciation of the islands’ outstanding natural environment was further evidenced by 61% of respondents who indicated that they would be willing to support a local Isles of Scilly environment fund which could help with measures to reduce the impact of visitors on the islands’ natural environment.

When asked what type of events would encourage them to visit Scilly, nature and wildlife events were most popular (59%), closely followed by food and drink festivals (58%) and walking festivals (46%) – all reinforcing the recommendations within Scilly’s Destination Management Plan for these attributes and experiences to play through more strongly in the destination brand. The lack of evening entertainment, grocery provision and the lack of choice and value of the local food and drink offer once again were both named as areas of improvement however.

The Tourist Information Centre (TIC) continues to be a highly valued asset on the islands, scoring exceptionally well in all aspects: 90% rated its quality of service excellent/good, and 91% rated it excellent/good for the usefulness of the information they received.

“The 2018 survey confirms the growing trend that we are seeing across the UK for shorter breaks and a desire for these shorter breaks later and earlier in the season. It is encouraging to note, that with September being a prominent month to visit the islands, and with twice as many visitors in the last quarter of the year as the first, that the Islands’ Partnership is leading the way with plans to help the islands extend the season as a whole – a key element of the Destination Management Plan,” says Islands’ Partnership Executive Director, David Jackson. “We are also encouraged by the early successes of our new online booking functionality on visitislesofscilly.com – supporting the strong desire amongst visitors to be able to view availability and to book their accommodation online. The overall performance of our new website is very strong, and the online functionality is proving invaluable in reaching out to new markets and attracting even more new visitors to the islands.”

The comprehensive Visitor Survey 2018 is available to view in members’ area - log into Members' Home and search in Under Surveys). Or feel free to call into the IP office to browse a copy.

The 2018 Visitor Survey was conducted by the Islands’ Partnership in association with The South West Research Company.

Upcoming Events

  • Tue
    13
    Jan
    2015
    1pm - 3pmLife Long Learning St Mary's (next to Sports Hall)

    Two hours of informal training that will help you improve booking opportunities...

    Make the most of your business listing:

    - Use all 4 photo opportunities, and make sure your photos are the best you can have

    - Are you saying all the right things?

    - Improve your copy to that it maximises SEO opportunities

    - Ensure your meta data works for you

  • Thu
    15
    Jan
    2015
    10am-12 noonLife Long Learning St Mary's (next to Sports Hall)

    Two hours of informal training that will help you improve booking opportunities...

    Make the most of your business listing:

    - Use all 4 photo opportunities, and make sure your photos are the best you can have

    - Are you saying all the right things?

    - Improve your copy to that it maximises SEO opportunities

    - Ensure your meta data works for you

  • Wed
    28
    Jan
    2015
    10.15am - 1pmIP Office
  • Thu
    29
    Jan
    2015
    10am-12 noonLife Long Learning St Mary's (next to Sports Hall)

    This is the rescheduled training from 15th January.  If any spaces come up, we will open it up again to all IP members.

    It's about how to make the best of your business listing on the Visit Isles of Scilly website..

    - better photos

    - writing good copy

    - accentuating the plus points of your business

    - improving SEO opportunities

  • Tue
    03
    Feb
    2015
    1pm - 3pmLife Long Learning St Mary's (next to Sports Hall)

    Twitter as an effective marketing tool

    Creating an account, building your profile

    How, what and when to tweet

    Useful hints and tips

  • Thu
    05
    Feb
    2015
    10am-1pmIP Office, Steamship House, Hugh Town

    Advice and troubleshooting clinic for members already using Facebook, Twitter and Tripadvisor.  Walk-in!

  • Fri
    06
    Feb
    2015
    10am-12 noonLife Long Learning St Mary's (next to Sports Hall)
    • Why WiFi is good for business
    • Getting it set up; costs and equipment
    • Choosing the right routers and boosters to get through granite walls and ensure consistent coverage throughout large or awkward buildings
    • Troubleshooting (Q&A)
  • Thu
    12
    Feb
    2015
    10am-12 noonLife Long Learning St Mary's (next to Sports Hall)

    Facebook as an effective marketing tool

    Creating an account, building your profile

    How, what and when to post

    Useful hints and tips

  • Tue
    24
    Feb
    2015
    Wed
    25
    Feb
    2015
  • Wed
    25
    Feb
    2015
    Thu
    26
    Feb
    2015
    All dayTregarthen's Hotel

    This is organised by Tregarthen's Hotel.  Details can be found via www.supplyscilly.co.uk 

  • Wed
    04
    Mar
    2015
    All daySt Marys'

    Invitation only event led by Export Cornwall for those businesses and organisations  seeking to access foreign markets. Contact Amanda Pender for more information.

  • Mon
    09
    Mar
    2015
    Fri
    13
    Mar
    2015
    Various times, all weekTregarthen's and Life Long Learning

    A week long programme of presentations, workshops and events, jointly hosted by the Islands' Partnership and the Council of the Isles of Scilly

  • Tue
    10
    Mar
    2015
    2:15 pmIP Office, Steamship House, Hugh Town
  • Wed
    25
    Mar
    2015
    10:15 amSt Marys' (IP office TBC)
  • Sat
    28
    Mar
    2015
    Sun
    29
    Mar
    2015
    All dayBeaches across Scilly
  • Mon
    30
    Mar
    2015
    11am - 12.30pmLife Long Learning St Mary's (next to Sports Hall)

    - Why WiFi is good for business

    - Getting it set up; costs and equipment

    - Choosing the right routers and boosters to get through granite walls and ensure consistent coverage throughout large or awkward buildings

    - Troubleshooting (Q&A)

  • Sat
    11
    Apr
    2015
    Fri
    17
    Apr
    2015
    All dayAll islands

    www.visitislesofscilly.com/walkscilly

  • Mon
    11
    May
    2015
    Sage, Gateshead

    Rooting for Hell Bay Hotel in the Small Hotel of the Year Award

  • Tue
    12
    May
    2015
    10:15 amBryher
  • Tue
    02
    Jun
    2015
    5.30pm - 9pmTregarthen's Hotel, St Mary's
  • Wed
    03
    Jun
    2015
    10am - 12noonLife Long Learning

    By invitation only

  • Wed
    17
    Jun
    2015
    10:15 amSt Martin's (TBC)
  • Thu
    16
    Jul
    2015
    6pm - 8pmIP Office
  • Mon
    17
    Aug
    2015
    Gates 7pm, Film 8.45pmHolgates Green

    Tickets from the TIC - 01720 424031

  • Fri
    28
    Aug
    2015
    Sun
    30
    Aug
    2015
    VariousKarma St Martin's, Tresco, Star Castle

    The Islands' Partnership is proud to host this leading lady from Fascinating Aida as she tours Scilly with her own show, Everything's Coming up Roses.

  • Thu
    17
    Sep
    2015
    10am - 12.30pmSteamship House
  • Thu
    24
    Sep
    2015
    11.30 - 130St Mary's Hall

    A meeting to discuss how the cruise ship Meet & Greet programme has gone this year, and how we can make it even better for 2016.  Followed by a thank you buffet lunch. 

  • Tue
    29
    Sep
    2015
    Wed
    30
    Sep
    2015
    10am - 4pm Newquay Airport Aerohub

    IP members are invited to attend the Cornwall Expo 2015 Exhibition & Conference in the unique setting of Cornwall Aerohub's largest hanger at Newquay Airport.  Learn about the infrastructure improvements programmed for Cornwall and Scilly over the next five years, and how they are set to continue to transform and grow our businesses, skills base and tourism industries.  Further details to follow.

  • Thu
    01
    Oct
    2015
    Sun
    04
    Oct
    2015
  • Fri
    02
    Oct
    2015
    10:15 amSt Mary's
  • Thu
    22
    Oct
    2015
    11am - 1pmChurch Hall, St. Mary's
  • Thu
    26
    Nov
    2015
    10am - 12 noonLife Long Learning (next to Sports Hall)

    Get your photography right; create SEO friendly copy; learn how to do great special offers

  • Tue
    01
    Dec
    2015
    10:30 amIP Office, Steamship House, Hugh Town
  • Thu
    03
    Dec
    2015
    10am - 12.30pmLife Long Learning (next to Sports Hall)

    How to write for websites; decided on the right architecture for you!
    Please note, this is preliminary training for those attending the "Build a Website" training in January. If spaces are tight, then priority will be given to them.

  • Wed
    23
    Dec
    2015
    5pm - 9pm TBCHugh Town

    The second Christmas fayre organised by the Islands' Partnership.  Carol Singing, live music, Christmas treats, quizzes and children's activities etc etc.

Recent Posts Archive