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Industry leaders gather as part of English Tourism Week to show support for one of the country’s most tourism-dependent destinations   The Isles of Scilly today launches a bold new long-term plan for its vital tourism industry. The forward-looking Destination Management Plan sets out a new vision and a shared approach to help revitalise what is the islands’ principal industry, supporting around 85% of all employment.

The Plan has been developed by the Islands’ Partnership, the lead body for tourism and business on Scilly and has been supported by all of the islands’ major stakeholders and funded by the Cornwall & Isles of Scilly Local Enterprise Partnership.

Alongside new investment in transport, quality and service, the plan calls for a stronger emphasis on its hidden cultural heritage, its potential as an eco-destination as well as the need for increased collaboration to help extend Scilly’s comparatively short tourist season.

James Berresford, Chairman of the Islands’ Partnership: “As a destination, the Isles of Scilly is blessed with some of the most outstanding natural assets of anywhere in the UK. We have a wonderful opportunity to harness these assets in a way that repositions the islands as the escape destination, meeting the growing demand for discerning, authentic, experience-led tourism. The Destination Management Plan will be instrumental in bringing the islands together behind this shared ambition, helping to ensure our industry is both sustainable and fit for the future."

David Jackson, Executive Director of the Islands’ Partnership added: “Today’s launch marks a really significant moment for the islands. The Destination Management Plan, alongside the emerging Smart Islands programme and a new Local Plan, represents a genuinely exciting opportunity to trigger a real step-change in our industry and for Scilly to become a truly sustainable destination that’s economically resilient yet protective of its precious environment and unique sense of place.”

Tim Bagshaw, Head of Operations at the Cornwall & Isles of Scilly Local Enterprise Partnership said: “Tourism is one of the region’s priority sectors and has been recognised as such in our 10 Opportunities prospectus. For the Isles of Scilly in particular, there’s real potential for Scilly’s tourism industry to grow and become more competitive and we’re confident that the new Destination Management Plan will be a vital mechanism to help drive this growth.”

The launch event for the new Destination Management Plan was held this afternoon at Tregarthen’s Hotel on St. Mary’s and brought together many of the islands’ leading tourism businesses, coinciding with the national English Tourism Week.

You can download and read the Destination Management Plan here.  (This is a compressed file.  If you'd like a hard copy you can request one from the Islands' Partnership office.)

Upcoming Events

  • Tue
    22
    Oct
    2013
    9.30am-11.30pmChurch Hall, Church Street

    This will be first AGM since the IP was formed last year.  Wolf Rock, the Islands’ marketing consultants will also make a presentation of their approach to marketing the islands. The board will report on activities for the past year including the usual matters of finance and governance.  It will also be the first opportunity for members to elect their own representatives to the Board of Directors, with four of the current Directors retiring from office.  

  • Thu
    24
    Oct
    2013
    8pm - 9pmIn your own home!

    FREE and open to all: Claire Jarrett is well-known for her real-time, online seminars or "webinars". This one is designed to help small businesses learn how to set up a marketing campaign on Facebook, even if you are new to it, and how to how to build a fan base.  You'll need to register in advance on www.clairejarrett.com/facebookwebinar. There may be a bit of a hard sell for services at the end - because she offers the webinar for free - but you can just log out at that stage!  

  • Thu
    07
    Nov
    2013
    8:00 pmHeadland Hotel, Newquay

    The IP supported nine Scillonian businesses in their applications to the Cornwall Tourism Awards. Four made it to the finals - Hell Bay Hotel (Small Hotel of the Year), Juliet’s Garden Restaurant (Café and tearoom of the Year), The New Inn Tresco (Pub of the Year), and St Martin’s Dive School (Tourism Activity, Sport & Experience of the Year) - and we'll be wishing them lots of luck this evening when the overall winners are announced.

  • Thu
    14
    Nov
    2013
    10.00-13.00IP Office

    Strategy meeting

  • Thu
    21
    Nov
    2013
    11.30am-1.30pmTregarthen's Hotel, St Mary's

    Meeting and lunch for IP members to learn more about Get Set For Growth, a new initiative to help small businesses with finance, and marketing & sales.

  • Mon
    25
    Nov
    2013
    2.00-3.30pmIP Office

    Meeting to discuss Walk Scilly and the creation of more events to boost tourism calendar.  Any member wanting to be involved should contact the IP office.

  • Thu
    28
    Nov
    2013
    10.30am -12.30pmLife Long Learning Centre, Carn Gwaval

    Short practical training session to get you started on Twitter: creating an account, understanding how it works, using it as an effective marketing tool…

  • Wed
    11
    Dec
    2013
    10.30am - 2.00pmTregarthen's Hotel, St Mary's

    Informal gathering and networking opportunity for IP members.  Listen to short, informative presentations and business advice from invited guest speakers, including Robin Barker for Services for Tourism which managed the recent Cornwall Tourism Awards. 

  • Thu
    12
    Dec
    2013
    10.00 - 1.00pmIP Office

    Strategy Meeting

  • Mon
    23
    Dec
    2013
    12pm-3pmIP Office, Hugh Town

    Come and collect your copy of the Visit Isles of Scilly 2014 brochure, and chat with the IP directors and staff about the new look and branding.  We'll have a glass of wine and a mince pie waiting for you, too!

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